Broadcasting & Cable TV in China

May 10, 2017 - MarketLine - 26 pages - USD $350
Report Summary Table of Contents Request Details Related
Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.


Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights
  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Chinese broadcasting & cable TV market had total revenues of $47.4bn in 2016, representing a compound annual growth rate (CAGR) of 6.9% between 2012 and 2016.
  • The TV advertising segment was the market's most lucrative in 2016, with total revenues of $35.3bn, equivalent to 74.6% of the market's overall value.
  • The sheer size of the Chinese population coupled with several years of strong growth has resulted in China possessing the largest television audience in the world. The total combined penetration of analog and digital TV sets stands at 97% in the country. Continued forecast strong growth should result in China maintaining its position as the largest television audience in the world, and that is positive news for production companies producing shows for Chinese television channels.
Report Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China
  • Leading company profiles reveal details of key broadcasting & cable tv market players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts
Reasons to Get this Report
  • What was the size of the China broadcasting & cable tv market by value in 2016?
  • What will be the size of the China broadcasting & cable tv market in 2021?
  • What factors are affecting the strength of competition in the China broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • What are the main segments that make up China's broadcasting & cable tv market?

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