Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015-2020

Jun 30, 2016 - Verdict Retail - 77 pages - USD $1,450
Report Summary Table of Contents Request Details Related
According to cia.gov, the total population in Malaysia was 30.5 million as of 2015, of which 20.6 million are active internet users meaning that 67% of the total population in Malaysia have access to the internet. Relative to ASEAN (Association of Southeast Asian Nations) countries, Malaysia holds second place behind Singapore in terms of percentage of active internet users; leaving Indonesia, the Philippines, Thailand, and Vietnam well behind the competition.

Key Findings
  • High smartphone penetration set to boost m-commerce
  • Electrical and electronics was the largest product group, with total sales of MYR0.7 billion, or 31.5% of total online retail sales in 2015
  • There will be a need for a well-integrated multichannel retailing strategy
Synopsis
"Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015-2020" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Malaysia's online retail environment. In addition, it analyzes the key consumer trends influencing Malaysia's online retail industry.

What else does this report offer?
  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future
Reasons to Get this Report
  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in Malaysia, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

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